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Riley & Johnson are Racers AND Marketers

Several hats fit General Tire off-road drivers Jim Riley and Rick L. Johnson. Both have had success on the racetracks in the desert. Both have had success in business. Now both show us how they are successful marketing both those careers to their fans. Riley is the head man at Azunia tequila. And Johnson is…

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Justin Lofton & Garrick Freitas on Fun, Feathers & Freaks

The Freaks started taking them two at a time with Team GT off-road drivers Justin Lofton and Garrick Freitas. Both has a valued place in The Freak Nation. Lofton has been in as both an off-road driver and NASCAR truck series competitor. Garrick Freitas is featured in a General Tire commercial that plays regularly on…

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Harley Letner on Family, Hogs and Stick & Ball

Team GT’s Harley Letner is a fourth generation off-road driver. His family has eight second-place finishes at the Mint 400. But in 2010 he became the first in his legendary family to win the Mint in his class. Harley, and yes he’s named for the motorcycle, is 6-foot-5 and looks like a basketball player. But…

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