This is the Statt Mann Baby. Time to Scatt a little bit.
A year ago, almost to the day, I did one of these out of the disappointment of the first Miami F1 race. So here we are again.
A couple weeks ago Miami organizers were frantic to sell even discounted tickets.
I read another story with fans who discovered they could go to an F1 race in Europe… even at Monaco… for less than it cost to swelter in a Miami stadium parking lot in the South Florida heat and humidity.
You could fly to Europe and attend a race for less than it cost to drive to Miami and sweat. Let that stew for a minute.
I once did an economic forecasting model for spectator sports revenues. Discretionary income was the key. If you don’t have disposable income, you can’t buy a ticket. Simple.
American discretionary income has trailed inflation for several quarters. Americans can’t afford an F1 reality when there’s mortgages to pay and dinners to buy. Drive to Survive or no Drive to Survive.
Especially when the motor racing promoters forget their real product is the fans and not the corporations buying billboards at the track. They’d do better to give away the tickets and charge the corporations more to reach all those eyeballs in the seats on both sides of the TV cables.
Last I heard, empty seats and bad memories don’t spend a lot on energy drinks and crypto.