This is the Statt Mann Baby. Time to Scatt a little bit.
We haven’t talked about Formula Drift much but that doesn’t mean the series isn’t growing. Not by a LONG shot!
Last night was the seventh of eight rounds in the 2017 championship. Irish driver James Deane (On the left) won at Texas Motor Speedway over three-time champion Chris Forsberg. Deane’s fourth event win of the season ties a Formula Drift record and puts him in the driver’s seat with one event left at Irwindale Speedway October 13th and 14th.
The only person with a mathematical chance to catch Deane at Irwindale is 2015 champion Frederic Aasbo from Norway.
Notice a trend? The guys who started Formula Drift in 2004 built a global brand in the midst of a global recession and emerged on the other side with millions caring about who wins and loses.
According to Formula D the event in Texas was at capacity and the live stream had more than one million views Friday and Saturday.
Obviously tire makers care about the tire shredding sport. But auto makers are represented strongly. From the top ten at Texas there were four Nissans, three Toyotas and two Mustangs.
PLUS five of the top ten in points are from Ireland, Norway, Lithuania, Latvia and Japan. Formula Drift is strong with a defined audience and market. One of the few in racing who can say that.