The Sky’s The Limit in F1

This is the Statt Mann Baby. Time to Scatt a little bit.

Some Formula 1 news on Daytona Day.

The word is Sky Sports will be supplying the F1 coverage when ESPN picks up the series in March. Sky Sports is well respected in Europe but that’s Europe.

None of the commentators are well known or even known in the U.S. And Sky Sports is a Rupert Murdoch company. It currently broadcasts to fewer than 23 million viewers in the UK, Ireland, Germany, Austria and Italy, none of whom are bastions of diversity.

Three states in America have more population than that.

All 21 races will either be on ESPN or ABC. That means another race day wandering around the dial looking for the broadcast.

Sky’s lack of understanding the American audience was noticeable in the actual media release that appeared this week. It called the anchors and reporters in the broadcast presenters. That’s a common phrase “over there” but here they’re on-air talent, anchors or analysts.

Fasten your seat belts F1 fans. There could be some turbulence ahead.

Peace.