This is the Statt Mann Baby. Time to Scatt a little bit.
I’m trying to make up my mind on electronic sports or video gaming competition.
Nissan has had great success moving drivers from the couch to the race track with its GT Academy partnership with PlayStation. Several Nissan racers have had success at Le Mans and elsewhere in the World Endurance Championship.
Now Porsche is in the game with a Porsche-themed Rivals competition event in Forza Motorsport 6. There’s a wild video of a driver all but out of control going around Road Atlanta using Forza software.
As you can imagine Red Bull is also in the program with Porsche. The Red Bull 5G competition features gamers doing battle across multiple titles with Project Cars joining fantasy games League of Legends, Street Fighter V, Hearthstone and Rocket League.
I’ll admit I don’t know much about those programs. But I’m not the target audience for the marketing.
This latest push is probably geared more toward holiday gift giving instead of getting someone ready for Le Mans. Maybe we’ll learn that what worked for Nissan may work for Porsche and we’ll find a less expensive way to get drivers ready for the green flag.