This is the Statt Mann Baby. Time to Scatt a little bit.
Saturday night I was watching Supercross in Anaheim, watching Ryan Dungey run away with his first win if the young season.
And it came to mind that Feld Entertainment and Supercross have cornered the market on an audience that NASCAR is drooling over, Millennials. Young families. And children who just love to scream and spend Mom and Dad’s money.
NASCAR hopes it can tap into some of that audience through its new relationship with the Supercross sponsor, Monster Energy Drink.
But let’s look at this a moment. The Supercross show on a Saturday night packs eight races and qualifying, into far less time than it takes NASCAR to run one race.
Think about that for a minute. I’ve seen Millennial audiences leave motor racing events before the final of the night not to beat the traffic, but to get on with their lives. They have better things to do with a three or four hour window.
Something tells me the NASCAR Monster Energy relationship will wake up in a few years like Don Draper. Completely unsatisfied and looking for another affair.