NASCAR executive and author Herb Branham gave The Freaks considerable background on NASCAR founder and family patriarch Bill France, Sr. Branham’s book “Big Bill, the Life and Times of NASCAR Founder Big Bill France, Sr.” was released earlier this month. It’s been well received by the France Family. But Branham said it’s not a PR release. He said it has some edge on a man who was larger than life and led creation of one of the most successful sports industries in world history.