This is the Statt Mann Baby. Time to Scatt a little bit.

The other day I asked an AI site what IndyCar could do to get new fans. Some of it was obvious like:

Leverage social media platforms with behind-the-scenes access and interactive content.

Produce high-quality content that showcases driver and team personalities.

Target younger fans through partnerships with schools, and youth organizations.

Create opportunities for fans to interact with drivers, attend autograph sessions, and participate in fan festivals.

Simplify the rules, terminology, and scoring system.

Embrace diversity and inclusion by showcasing drivers from various backgrounds, cultures, and identities.

Collaborate with other sports leagues, brands, and entertainment properties to cross promote and reach new audiences.

Build audiences in local communities by hosting races, fan events, and charity initiatives.

They seem obvious, right? But several aren’t being tried to my knowledge.

All don’t need to be on Roger Penske’s plate. The teams and drivers should be doing some of this expansion themselves. And several sound like Monster Jam promotions which Kenny Sargent suggested last week.

No deep pockets need apply.