This is the Statt Mann Baby. Time to Scatt a little bit.

For a lark I asked Google for NASCAR headlines from September, 2005; fourteen years ago.

The lead story from Fortune Magazine was telling. Remember Nextel Cup? The Allstate 400 at the Brickyard? $740 million, ten-year sponsorships?

NASCARlogoAt the time NASCAR officials were puffing their chests out bragging that their business model was equal with the NFL and their fan base numbered one in three Americans.

That’s not me talking, that’s Fortune Magazine.

NASCAR was glowing hot. One market research firm picked it as the country’s No. 2 brand for 2005, ahead of both Google and iPod. Number one? Blackberry. Obviously, a lot has changed in the last fourteen years.

Well, the 250,000 full Brickyard seats in 2005 were largely empty in 2019. America’s business landscape changed. We’re waiting for NASCAR’s business model to reflect that.