This is the Statt Mann Baby. Time to Scatt a little bit.
In a world where sponsorships are coveted like your next breath, we’re told it was a simple phone call that brought IndyCar its next series partner.
An executive at Chip Ganassi Racing had been working with NTT Data, a Japanese corporation, when he suggested that IndyCar officials give them a call. He said NTT Data sounded like it would listen to a sponsorship pitch for 2019.
We’re told it all came together in only three months, something unheard of in the motorsports business world.
NTT Data already sponsors one of Ganassi’s cars so it wasn’t tough to sell the company on the value of IndyCar’s growing brand.
NTT Data is a major communications company in Japan that grosses nearly $110 billion annually. It seems a natural to have a high tech company at the reins in the high tech world of motor racing.
Activating the sponsorship and l etting people know that they’re in charge shouldn’t be a tough task.
January 20, 2019