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Tag Archives: Azunia Tequila

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Jim Riley on Changing from Sponsor to Driver

Get Behind The WheelBy Statt MannMarch 13, 2015

The Freaks first met Jim Riley several years ago when he was an off-road sponsor with his Azunia Tequila brand. Riley, however, has grown into a driver in his own right. He helped found the Trophy Light class where he’s built a competitive machine to race against the guys he might even sponsor. Jim Riley…

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Jim Riley on Racing and Wisconsin Tequila

Step Up to the MicBy Statt MannMarch 14, 2014

Jim Riley makes Azunia Tequila but his passion might be racing his off-road truck. That is, when he’s not with his newborn baby. Riley came into The Freak Nation maybe five years ago when he wasn’t sure about this racing thing. Now he’s full-on racer and loving every minute of it. He was a fixture…

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Riley & Johnson are Racers AND Marketers

Get Behind The WheelBy Statt MannMarch 22, 2013

Several hats fit General Tire off-road drivers Jim Riley and Rick L. Johnson. Both have had success on the racetracks in the desert. Both have had success in business. Now both show us how they are successful marketing both those careers to their fans. Riley is the head man at Azunia tequila. And Johnson is…

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